Reducing demand for shark fin soup is the most important thing we can do to protect sharks from being driven to extinction. This demand has created the unsustainable, virtually unrestrained killing of sharks. Tens of millions of sharks a year are killed for the shark fin trade.
A survey conducted by our PR agency Grayling in Singapore confirmed findings of a 2011 Bloom study in Hong Kong indicating a significant number of people in Chinese communities are aware of the problems associated with shark fin soup. They want to stop or curtail their consumption. But our study also found that despite their willingness to stop eating shark’s fin soup, they continue to eat and even serve it because of the strong social pressure to do so. More cultural reinforcement is necessary to show that now is the time to act on your convictions and reject shark fin soup.
Sign the petition, spread the word. Shark finning needs to END.